Project // Brand Identity · Packaging · Social Media
Brief // Essential haircare products for Black womxxn and individuals who exist in the world with Kinks, Coils and Curls. Volume provides a line of uncomplicated haircare solutions for those who desire healthy and hydrated hair. Quality products with ethically sourced clean ingredients that nourish and moisturize every strand.
Solution // The visual identity for Volume needed to convey the overall swagger and style that Black womxxn exude historically through their natural hair choices. I chose to lean edgy, simplistic and sophisticated for this brand direction. Combining the energy of the modern day curly girl and the original curly girls of the 70s and 80s. Energetic, vibrant and joyful colour combinations. Clean yet memorable typography choices.
Shampoo & Conditioner — For Kinks
Shampoo & Conditioner — For Curls
Shampoo & Conditioner — For Coils
Leave-In Hair Milk — For Kinks, Coils & Curls
Styling Cream — For Kinks, Coils & Curls